Fall of last year Benjamin Moore announced their 2017 “Color of the Year”, an indication of the ever changing trends in decor and design.
The Color of the Year for 2016 was “Simply White”, a crisp, clean white that was soft and warm without being too stark or sterile. This year’s color couldn’t be any more opposite!
Benjamin Moore’s “Shadow” is a deep, almost dusky purple, not quite jewel-tone with hints of gray. For some spaces it may be a bit dramatic but it can also be bold, classic, statement color.
One thing to keep in mind is the LRV or Light Reflective Value. Whites have LRVs closer to 100 while closer to 0 are the darker colors including black. To illustrate this just look at this year and next year’s colors: year’s Simply White had an LRV of 90 (not the purest white, but fairly close) while Shadow has an LRV of only 9. This means this color will tend to absorb more light than it will reflect back into the room.
Colors with low LRVs are usually best for spaces that can handle the dark colors. Personally, I like it for a bedroom or maybe an office. I found the use of Shadow in the beach-themed bedroom below both unexpected and a refreshing change from the usual light blues or greens used in nautical rooms.
I was blown away by the use of the Shadow in an entry way/staircase with pops of weathered wood and greenery:
Shadow may also make a bold choice for a bathroom, accented with white and a large bright window to balance the dark purple shade.
If you find painting a whole room Shadow a little too intimidating, remember it can also make a great accent color: think end tables or nightstands, antique dressers, or cabinets.
What do you think about Benjamin Moore’s 2017 Color of the Year? Do you prefer the darker Shadow of 2017 or last year’s Simply White?